Cross Training Workouts for Connected Marketing Week
Then, I'd jog back to IAB's 1-Day Forum at attend RTB , DSP, WTF: Is Everyone a Media Trader? On Monday, I recommended that you wear your cross training shoes to Connected Marketing Week, which will be...
View ArticleReal-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display.
View ArticleNew Microsoft Paid Search Features & More Search News
Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange - Microsoft Advertising Blog Reports in adCenter will begin showing new information on conversion rates, revenue from...
View ArticleSearch and Display -- Piece by Piece in 2011
Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising.
View ArticleRetargeting: An Introduction to a New Opportunity
What retargeting is, why you should care, and what you can do to start offering it to your clients.
View ArticleInteractive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011
RTB , DSP, ATD, WTF: Finding Quality in a Sea of Solutions"-- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media...
View ArticleMaking That Leap From Search to Display
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display marketers must start to work more closely together to survive in the...
View ArticleGoogle AdMob: A Performance Marketer's Opinion
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent...
View ArticleFacebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon
Facebook will soon launch a service that allows marketers to retarget users and bid in real-time based on their recent browsing activity. Facebook Exchange pricing will be based on a CPM basis, with ad...
View ArticleHow to Generate Quality Traffic With Display Advertising
Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like...
View Article5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real...
View ArticleWhy Real-Time Bidding is Set to Become Huge
What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets...
View ArticleCan RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is...
View Article5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and...
View Article5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing?...
View ArticleGoogle, Yandex Integrate Display Ad Platforms
This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access...
View ArticleYandex & Google: A Big Change for Russia's Display Ad Market
Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through...
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